SEO Mistakes you can do while trying to do all the possible things in SEO. Do you think you are doing all the right things when it comes to doing SEO in 2020? You should know all the top trends in SEO in 2020 to drive traffic. Because the most important thing to drive traffic is SEO. Let’s talk about all the Dos and Don’ts in 2020. It’s not like that if you are doing all the possible things in SEO you will get all the organic traffic in the world. You need to know all the things you should not do also.
While doing SEO for your website or maybe a YouTube channel for ranking on top of SERP. You have to keep in mind some of the SEO mistakes which you might end up doing while doing SEO. Here we will discuss some of the SEO mistakes you should avoid in 2020.
Not Giving Priority To Search Intent:-
In 2020 the most common mistake you can commit while writing any content is, you are not focusing more on Search Intent. What it means is if you are only focusing more only on keywords, that’s the mistake. You should know the difference between “SEO” and “SEO Services”. If anyone is searching about SEO then they must be trying to learn what is SEO. But if someone is searching for SEO Services then they are looking for an SEO Agency who is providing SEO services.
Previously while writing any content we used to search as many as possible high volume keywords and sprinkle them all over the article. But if you will keep on writing an article in the same old way then there is a chance you will not get your desired result. To get the amount of traffic you have to think about customer search intent. For that, you have to do research about all the questions your readers have doubts about. You can do this by using any SEO tool or just put your targeted keyword in Google and you will all the related question in the last of SERP. Just pick the questions and include them in your article.
Not Focusing More On Mobile Optimisation:-
You may know Google is giving more priority to Mobile optimizations after its Mobile-first indexing. You have to give more importance to mobile optimization. According to surveys, more searches will be done in mobile as compared to the desktop in 2020. SO you have to focus more on mobile optimization.
Mobile optimization means you have to keep in mind about your website if it is mobile-friendly or not like it has to be responsive to mobiles, tabs. The website has to be super light so that it can load fast in mobile devices. Your images should be optimized so that it will appear properly on mobile as well.
Not Updating Old Contents
If you have lots of content that you have not updated recently, you should update all those contents. But if you forget to update the old content then it is a big SEO mistake. If in your article you have used a few stats or any survey then there is a chance all the numbers are changed now.
You should update all the old data from time to time. And also if you had written a content way back where you had mentioned some listicle then you should change it from time to time. In some cases doing a few internal links will also help your old post as one of the most important factors for ranking at the top of SERP is the freshness of the content. So, keep updating.
Not Adding Structured Data:-
Structured data is one of the most important things when it comes to rank on top. If you use structured data correctly and you are ranking in the top 10 then there is more chance of coming in the search snippet. You can also optimize for the “People Also Ask” section by adding some FAQs in your content. You have to write a precise and to the point answer to be featured in “People Also Ask”. If you are not implementing properly structured data then its one of the biggest SEO mistakes.
Not Using Proper Anchor Text:-
One of the biggest SEO Mistakes any Digital Marketer can do is not using proper anchor text for creating backlinks. For example, if your new website is example.com and you have to create backlinks for this website.
Before 2010 what used to work is if you are creating all the backlinks with Example anchor text only it used to help your website in ranking on top of SERP. But it is not the same in 2020. If you are creating backlinks then you should use 20-25% direct main keyword, 20-25% LSI of the main keyword, 20-25% related keywords, you can use 20-25% naked URL also for creating backlinks.
Nowadays in 2020 if you are creating all your backlinks with only one keyword then Google will take it as spam and instead of helping your website it may harm your website more. So while creating backlinks use all the possible anchor texts.
Not Focusing On Other Format Of Content:-
In 2020 if you are still thinking that by only adding text-based content to your website you can get the maximum traffic then you are wrong. For attracting the most traffic you have to do everything like text-based content, video, podcasts, etc.
Google gives more priority to those websites which embedded video and podcasts to there websites. It’s true that the important content will be there but as more people like to watch a small video instead of reading a long article, videos are getting more and more traffic. Nowadays people also love to hear something while working out, running, driving. In this case, you should have to give a try to podcasts.
As you may know, 33% of the SERP 1st page is covered by images, so its better if you create your own images and rank them in Google SERP, there is more chance of getting more traffic to your website. Another good option is infographics, you should focus more to create more and more infographics. Because infographics drive more traffic and more shares as well.
Creating Irrelevant Backlinks:-
Creating backlinks in the most important work of SEO, but keep in mind that all the backlinks you are creating are relevant. Don’t take a backlink from an irrelevant side just because the DA is higher than your website. If you create irrelevant and spammy backlinks and if Google will find it, there is a huge chance that Google will deindex your website temporarily.
In a case an Australian SEO agency website just because they created irrelevant backlinks 4-5 years back, Google took that website down as long as they did not fix the issue.
The take away from this article is, you have to know all the thing what to do in SEO. But the same way you should know what all the things you should not do in SEO in 2020.