Off-Page SEO is also known as Off-Site SEO, where you do all the changes required outside of your website or outside of the HTML file of your website for better performance on search engines.
Still struggling to get traffic after making a good website, writing good content, and doing proper ON Page SEO? Then you are definitely lacking in Off-Page SEO.
As you may know, SEO is of types, one is On-Page SEO, and OFF page SEO. Read till the end you will come to know how to do proper Off-Page SEO, and how to maximize your traffic.
In ON Page SEO we do changes in our content, keywords, URL, page speed, Image optimization, all those things. Like the same way in OFF Page SEO, we make changes out of our website HTML file.
Why Is Off-Page SEO Important?
For running in SERP, you have to perform On-Page SEO and as well as Off-Page SEO. As On-Page SEO is important for ranking in SERP the same way Off-Page SEO factors impact 50% for ranking better in SERP.
The above image from MOZ shows how important Off-Page SEO is.
OFF Page SEO is all about creating your brand value, trust value, or getting traffic from different sources. We can do all these by creating backlinks or by using a different type of social media and doing blog postings, blog commenting, etc.
There are many ways to do OFF Page SEO but here I am discussing some of the best tactics to do proper OFF Page SEO, like
Social Media Marketing
Broken Link Building
In link building, we do a different type of link buildings like internal link building, external link building. In internal link building, we do the link between our pages of the same website. For example, if you are giving links from one page to another webpage on the same website then it is called an internal link building.
While doing internal linking you have to give backlinks to the main targeted keywords for the article.
In external link building you have to give links to different websites in your same niche, but don’t give it to the same website. Here you can give links to all the big websites in your niche.
For example, if you are writing an article regarding SEO then you can give backlinks to websites like https://neilpatel.com/, https://backlinko.com/, https://digitaldeepak.com/. Giving backlinks to all big websites may not directly help you but it will definitely help you create your brand.
You can also try the broken link building. You can go to your competitor’s website which is ranking above you in the SERP. You can do a competitor analysis and see if your competitor has got any backlink from any reputed website but it is broken now. What you can do is, go to that website and collect their contact details and mail them saying that you have written better content than the website they previously given backlinks but it is broken now.
You can also guest post on bigger websites than you. You just have to search websites that accept blog posting, write a good piece of content, and mail them. If they will post your content then they will give you a backlink.
In this process, you can create accounts in social bookmarking sides like Quora, Reddit, Tumblr, Mix, GetPocket, etc, and share your content there. According to Neil Patel, we should use 20% of the time in writing a blog post, and 80% we should use in sharing the article. If you want to get instant traffic then give a try to Mix.
For good traffic you can use Quora, most digital marketers are using Quora and also recommended to use that one. The best way to answer in quora is to search for questions that have more followers and fewer answers, that way you have a chance that more people will see your answer and you will get good traffic.
There are also many websites where you can share content and give a link to your website and you will get good traffic. You can also try blog posting.
Social Media Marketing
Here you can create profiles in all the social media presence out there like Facebook, Twitter, Linked In, Instagram, Pinterest, etc. After creating a profile try to share all your content in all the social media. If you are creating content that is related to B2C then Facebook and Instagram are better, but when you are writing B2B content then it is better to target LinkedIn more.
You can also create a YouTube channel and by making a video of your content you can share them. You can also create a podcast of your content and market them.
Brand mentions along with good content and few backlinks are enough for ranking in SERP said by Gary Illyes a Google webmaster trends analyst.
If you have good brand mentions in social media and in Q&A platforms then search engines will rank you better. If more people are talking about your brand then that is a good signal that websites are a good website to rank.
You can increase brand mentions by engaging in social media, by answering questions in Q&A websites like Quora, Reddit, and adding value to your customers.
Guest posting is one of the best ways to create good and relevant backlinks. You have to find websites that are accepting guest posting in your niche and you can approach them for posting an article on their website. If they will accept your article and post on their website then there is a chance that they will give you a do follow backlinks.
To find which all websites in your niche are accepting guest posting you can search in Google like,
- Keyword + “write for us”
- Keyword + “become a contributor”
- Keyword + “contribute”
- Keyword + “guest blogging”
Broken Link Building
When it comes to off-page SEO link building is one of the most important techniques. And in different ways of link building broken link building is one of the ways to get good backlinks from high authority websites.
In this technique, you have to find out some of the broken links of any high authority website in your niche, and should write better content than the previous one and can approach that website for giving the backlink to you. If you are using any tool like Semrush or Ahref you can check the old content from the report itself in archive.ogr.
There are different platforms for content marketing like Instagram, Youtube, Facebook, Twitter, Linked. As we know Instagram is for sharing images you can post any image with the content on it and also in the caption you can write all the things you want to share. If you want to share an infographic then Pinterest is the best place to share your infographics. Pinterest is one of the best sources for traffic as the organic reach is very good at Pinterest.
The same text content which you have created can be repurposed and shared on Youtube and IGTV as videos.
Question & Answer
Q&A sites or forums are the best way to drive targeted traffic. You can share your knowledge and you can share your link so that anyone who likes your content will come to your website. Quora, Reddit, Yahoo are some of the platforms which you can use to share your knowledge.
In a place like Quora and Reddit people ask about their genuine problems, if you can solve their issue with your answer then there is a chance they will click your link and will come to your website.
Off-page SEO you have to focus more and more because only good On-page SEO will never take you anywhere. You have to do proper Off-page SEO to rank higher in SERP. If you want to rank better in SERP then first of all focus on Technical SEO, then On-page SEO, and then give your complete time for Off-page SEO.
Try all the above-mentioned techniques and please let me know if I have left any. I am eagerly waiting to hear from you. Please feel free to leave us with your valuable comment.