9 Most Effective Email Marketing Tools

Most Effective Email Marketing Tools

Most Effective Email Marketing Tools

Finding the best email marketing services can be challenging. There are many more up-and-coming players than established names in the sector. We need to look beyond their basic characteristics to identify which ones can maximise the impact of your campaigns without losing usability or cost-effectiveness to find the service that works best for you. We’ve come up with a list of 9 email marketing tools to assist you in elevating your marketing efforts.

Email marketing is still one of the most efficient ways to grow your business! However, how can you choose the most successful email marketing tool for your business? This article will offer you the solution. I’ve tried nine different email marketing systems over the last few months. I now have a reasonable understanding of which email marketing service excels in different categories. Continue reading this article until the conclusion to discover the best email marketing solution for you! 

The top nine email marketing tools in 2022 are,

  1. ActiveCampaign
  2. Constant Contact
  3. GetResponse
  4. Hubspot
  5. ConvertKit
  6. AWeber
  7. Mailchimp
  8. MailerLite
  9. Sendinblue

ActiveCampaign

ActiveCampaign is an email marketing platform that is well-known for its marketing automation capabilities. Simple to use, the email builder makes it easier than ever to create a newsletter. Additionally, the email marketing software provides a selection of email templates to assist you in the email generating process. ActiveCampaign’s CRM tool enables you to make the most of your contacts. You can use this method to schedule appointments, DM contacts, and create labels and notes.

ActiveCampaign
ActiveCampaign

The event tracking tool is particularly handy for following the individual behaviour of your contacts. By transferring data from these activities to your email marketing platform, you can tailor your content and increase the effectiveness of your marketing campaigns.

Active Campaign, in general, features powerful automation tools that are appropriate for seasoned email marketers. However, unlike its competitors, ActiveCampaign may be challenging to use when constructing simple sequences.

ActiveCampaign’s Email Marketing Service Features

  • Drag-and-drop automation builder
  • Options for hyper-personalization of event tracking
  • A graphical user interface that guides you through the process.
  • CRM integrated to streamline the sales process
  • Numerous integrations to increase your productivity

ActiveCampaign Pricing

Despite being one of the best email marketing systems available, ActiveCampaign offers a 14-day free trial for users to evaluate the platform. Its four premium options begin at $15 per month and include email marketing, web forms, and automation.

Active Campaign Pricing
Active Campaign Pricing

Website’s URL – https://www.activecampaign.com/

GetResponse

GetResponse is much more than an email marketing platform. It’s more of a one-stop-shop focused on automation.

With tools and features such as audience segmentation, autoresponders, landing page builders, automated emails, comprehensive analytics, and even webinar software, you can collect a big number of leads, route them through the appropriate processes, and convert them into repeat customers. GetResponse includes a very useful tool called Autofunnel. It can be used to boost sales, generate leads, sends transactional emails, invitations to webinars, and other funnel types. It is completely automated and quite simple to operate.

GetResponse includes everything you need to grow your subscriber base and monetise your leads. Once a user joins your funnel, GetResponse takes care of everything. Due to the numerous digital touchpoints, it is the ideal strategy for guiding clients through the conversion process.

GetResponse Email Marketing Service Features

  • Sales platform for e products
  • An unlimited number of landing pages
  • Get access to autoresponders
  • Sales funnel
  • The ability to create automated lead funnels

GetResponse Pricing

Website’s URL – https://www.getresponse.com/

Constant Contact

Constant Contact is a fantastic email marketing platform that we recommend to anyone new to email marketing. This is mostly due to its incredibly user-friendly drag-and-drop email builder. No coding skills are required to effortlessly design aesthetically beautiful emails that are consistent with your brand. Text, images, videos, coupons, surveys, and events can all be included in an email. Additionally, it includes over 100 mobile-friendly themes. 

With Constant Contact, you can monitor the effects of your efforts in real-time. You’ll see open rates, click-through rates, and data for each subscriber. Constant Contact’s primary value is automation. You can send new subscribers to welcome messages and establish campaigns based on their activities.

Contact Constant
Contact Constant

Constant Contact Pricing

Constant Contact offers a substantial 60-day free trial, one of the best deals available. Constant Contact’s email marketing programme has a basic pricing structure. There are two subscription plans available: Email and Email Plus. As is the case with the majority of email marketing solutions, your rate is determined by the size of your list.

Contact Constant Pricing
Contact Constant Pricing

Website’s URL – https://www.constantcontact.com/

HubSpot

HubSpot is a well-known marketing platform that equips you with all of the tools necessary to scale your business. Along with a landing page builder, a form builder, a meeting planner, and a live chat tool, their free CRM package includes an email marketing solution.

The CRM, which allows you to track all of your contacts’ information and activities with your organisation automatically, is the main strength of the HubSpot email marketing platform. You can then use this information to personalise your emails.

Hubspot Email Marketing
Hubspot Email Marketing

Additionally, HubSpot’s email marketing platform contains a few additional features that might help you increase your email list. You can rapidly develop a landing page with a signup form to collect new email addresses that will be instantly uploaded to your CRM. Other free tools include live chat and bots, ad management, and ticketing software.

Utilizing a variety of triggers, powerful automation workflows enable you to create custom autoresponders and automate your marketing funnel from start to finish.

HubSpot Email Marketing Service Features

  • Personalization tokens to customise your emails
  • Utilize the A/B testing mechanism to determine the winning variations
  • A customer relationship management system (CRM) that tracks all of your customers’ interactions with your business.
  • Customizable templates through the drag-and-drop builder
  • Forms, popups, live chat, and landing pages are all effective methods of lead capture
  • Popular tools are incorporated, including a WordPress plugin

HubSpot Pricing

HubSpot’s free package lets you send up to 2,000 emails each month. Paid subscriptions begin at $50 per month and include access to all of HubSpot’s marketing services, enabling you to send more emails and leverage advanced automation tools.

Hubspot Email Marketing Pricing
Hubspot Email Marketing Pricing

Website’s URL – https://www.hubspot.com/

AWeber

AWeber is an email marketing solution that includes email marketing and as many integrations as you need to maximise your marketing efforts.

You can use this email marketing system to automate the creation, curation, and distribution of email marketing campaigns and targeted communications. AWeber’s connections enable you to connect it to some of the most popular eCommerce platforms, such as WooCommerce and Shopify, as well as CRMs, such as Salesforce.

Additionally, the email marketing platform’s integrations enable it to test emails across devices. This feature could be highly valuable to your business. If you inspect how your emails appear across all email clients and devices, you can nearly assure that nothing will be clipped. AWeber’s features nearly ensure the quality and presentation of your email.

Aweber
Aweber

AWeber Email Marketing Service Features

  • Email testing across many platforms
  • Create newsletter registration forms to help you up to your marketing game
  • List management and separation options
  • Numerous integrations enable you to accomplish more
  • Dedicated email support to assist you

AWeber Pricing

The platform provides a free subscription that includes 500 subscribers and 3,000 emails sent every month. AWeber’s monthly fee begins at $20 and includes access to all of the platform’s features.

AWeber Pricing
AWeber Pricing

Website URL – https://www.aweber.com/

ConvertKit

For professional bloggers, authors, and marketers, ConvertKit is a great email marketing tool. It is both simple to use and extremely powerful, thanks to the inclusion of a sophisticated email editor.

ConvertKit is unusual in that it enables you to offer content upgrades and incentives in addition to email signup forms. Simple auto-responders enable you to send drip emails directly from your email service provider.

ConvertKit enables you to quickly split your subscribers into those who are considering purchasing and those who have already done so. Conversions can be boosted by sending personalised automated emails. The right marketing phrase for this tool is targeted email marketing.

ConvertKit
ConvertKit

ConverKit Email Marketing Service Features

  • A/B testing
  • Beautiful email templates
  • A landing page builder
  • Intelligent workflow
  • Good educational resources
  • An email support

ConvertKit is the best email marketing solution for professional bloggers since it includes a slew of creator-centric features.

ConvrtKit Pricing

ConvertKit is now offering a 14-day free trial and monthly memberships start at $29 a month. Furthermore, they provide a 30-day money-back guarantee.

ConvertKit Pricing
ConvertKit Pricing

Website URL – https://convertkit.com/

Mailchimp

Mailchimp is one of the most well-known email marketing service providers in the world, owing to its entirely free email marketing service plan.

Mailchimp Email Marketing Service Features

  • The drag-and-drop email builder
  • Autoresponders
  • Segmentation of contacts
  • Easy analytics tracking

Additionally, it supports geolocation-based segmentation and the configuration of delivery times based on the user’s time zone. MailChimp can be easily linked with WordPress, Magento, Shopify, and a variety of other platforms. Mailchimp support options include email, live chat, and a sizable knowledge base. On the other hand, customer assistance is frequently delayed and falls short of Constant Contact’s standard of excellence.

Mailchimp Pricing

Mailchimp offers a free plan that allows you to send 12,000 emails to up to 2,000 subscribers for an indefinite amount of time.

Website’s URL – https://mailchimp.com/

LiteMailer

MailerLite is an excellent email marketing platform for small businesses due to its simple user interface and extensive features.

With the HTML editor, rich text editor, and drag-and-drop editor, you can create excellent email campaigns for your business in a matter of minutes. If you’re not up to building something from scratch, you can also use MailerLite’s email templates to create cool email newsletters.

This email marketing software offers a variety of capabilities, including automation, contact tagging, and list segmentation. The most compelling feature, however, is its open rates by location tool, which few email marketing companies offer and which may help you optimise your overall marketing plan.

LiteMailer
LiteMailer

MailerLite Email Marketing Service Features

  • An HTML editor
  • Registration forms to increase the number of individuals who subscribe to your newsletter
  • Alternatives for A/B testing to ensure that everything functions properly
  • WordPress 

MailerLite Pricing

The free plan is sufficient for small businesses that send up to 12,000 emails per month to a maximum of 1,000 subscribers. If you have a budget, MailerLite’s premium plans begin at $10 per month.

Mailer Lite Pricing
Mailer Lite Pricing

Website’s URL – https://www.mailerlite.com/

Sendinblue

Sendinblue is a fully automated email marketing platform for growing businesses. As a result, Sendinblue is a good alternative if you’re new to the business and need to expand your email list. It comes with drag-and-drop editors and automation to assist you in optimising your email marketing campaigns.

Sendinblue Email Marketing Service Features

  • Landing pages 
  • Sign-up forms
  • Facebook advertisements
  • Retargeted advertisements 

Sendinblue accomplishes all of this by assisting in the growth of an audience, leads, and consumers.

Sendinblue
Sendinblue

Sendinblue Pricing

The site offers an excellent free plan that permits you to send an unlimited number of emails and receive up to 300 contacts per day. That is a great offer, much more so if you are a one-man show.

On the other hand, the Premium option is always a fantastic solution as your organisation grows. Additionally, it provides extra marketing choices such as Facebook and retargeted ads, as well as phone support.

Sendinblue Pricing
Sendinblue Pricing

Website URL – https://www.sendinblue.com/

Conclusion

Businesses may improve revenue and expand their customer base by utilising email marketing, which is both cost-effective and time-efficient. Recent estimates indicate that an effective email marketing campaign can yield a higher return on investment than any other type of marketing. Additionally, the email marketing software you employ has a huge impact on the success of your marketing campaign. To launch a profitable marketing campaign, you must first select the appropriate email marketing software. With email marketing software, you can stay in touch with existing consumers while also reaching out to new, untouched markets. You may track the efficacy of your marketing efforts to determine the return on your investment. Therefore, what have you got to lose? Discover the appropriate email marketing software for your unique requirements and get started with your campaigns.

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